Is Gujarat Cooperative Milk Marketing Federation (GCMMF)
promoting gutkha? Sounds unlikely, but it is true.
has come out with a new product coffee-based gutkha
without the harmful tobacco which is expected to
hit the market very soon, thought the exact date for the
launch has not been fixed yet.
officials say the company has decided to apply for a patent
after putting the product through several in-house tests.
It will be difficult to tell the new product from
the regular gutkha.
coffee-based gutkha is originally the idea of GCMMF
managing director B M Vyas. The product has been developed
by the research and development wing of GCMMF using coffee
beans. Add the officials: The idea is actually a
spin-off from the companys attempt to branch out
into the coffee market.
has already started selling coffee powder under the brand
name Malabar Roast. The federation has a large number
of products in its repertoire, including fresh milk derivatives,
curd products, cheese range, mithai range, infant
milk, Amul ice-creams, chocolate and confectionery, brown
beverages and Dhara edible oils. Many of our products
are now available in the USA, Gulf countries and Singapore,
GCMMF, a state-level apex
body of milk cooperatives, is Indias largest food
products marketing organisation. Says GCMMF chairman V
Kurien: This year, the federations sales registered
a growth of 3.4 per cent to reach Rs 2,336.48 crore, including
consignment sales of Rs 295.92 crore. In addition we coordinated
Rs 34.28 crore in product sales to the defence services.
Dairy products turnover registered a growth of over 3
per cent over the previous year. This year, Amul ice-cream
achieved record sales, with the rupee turnover growing
by 20 per cent.
has access to over 2,600 distributors and over 5 lakh
retail outlets. Moreover, its export turnover has shown
growth of nearly 100 per cent for the second consecutive
year. It has received the APEDA Award for Excellence in
Exports for the eighth consecutive year.