Ethnicity launched by Future Group

Kishore Biyani's Future Group has launched a family lifestyle store, Ethnicity, in Ahmedabad.

This chain is a major family format developed by the Future Group after the launch of highly successful family formats like Pantaloons, Big Bazaar, and Home Town.

Ethnicity will be an organised platform for ethnic products in the country at 'Gulmohar Park,' Ahmedabad's newest, swanky, lifestyle destination. The Gulmohar Park lifestyle mall, located near Iskcon circle is in close vicinity of major retail names like Star Bazaar, Croma, Reliance Mart, Big Bazaar, and Westside, among others.

The group plans to start eight such stores in various cities over the period of next two years, with the Future Group expected to invest around Rs7 crore to Rs8 crore for each Ethnicity store, which will be spread across 25,000 to 30,000 sq. ft.

The 'Gulmohar Park' lifestyle mall, occupying 3.20 lakh sqft of space has been developed by infrastructure development company, Kshitij Retail Destinations, another Kishore Biyani enterprise, backed by the Future Group.

Ethnicity, which encompasses everything Indian is a family lifestyle store concept, will be spread over a 30,000 sqft area. Ethnicity among others will showcase ethnic apparel, jewllery, and other lifestyle products, that suit both high-end and regular customers.