Ford launches new-generation Fiesta at Auto China 2008

19 April 2008

Beijing: Ford Motors has unveiled the all-new Ford Fiesta at the Auto China 2008 event at the New China International Exhibition Centre in Beijing. The five-door hatch back is designed and developed in Europe, which will go on sale in  Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010.

The  Fiesta is the first major product of Ford's new global product development process.

The new Fiesta's bold kinetic design is emphasized with major strides in craftsmanship, quality of materials and product choice, which represent Ford Fiesta's traditional strengths of practicality, value for money, agility and safety. 
View the  Ford Verve concept photo gallery

The five-door  Fiesta  bring the most appealing elements of Verve Concept to production reality. This masterpiece is closely related to the earlier Verve Concepts, the three-door hatch revealed globally at the 2007  Frankfurt Motor Show, a four-door notchback unveiled at the 2007  Guangzhou Motor Show in China  and another a four-door notchback at the 2008 North American International Auto Show.

According to Ford, the four-door Verve Concept sedans were tailored to regional market tastes.

The exterior body structure of the new Fiesta makes extensive use of ultra high-strength steels including boron steel and dual-phase steel, which imparts greater strength to the vehicle while reducing its weight.  These steels are used particularly in safety critical areas, such as the A-pillar and B-pillar, part of the ultra-rigid 'door ring' structure of the Fiesta bodyside, the company stated.