Ford's small car Fiesta to debut at the Geneva Motor Show

Ford Fiesta, the all-new global small car from Ford of Europe will make its debut at the Geneva Motor Show in March. The new Fiesta, sporting a host of big-size car elements, is the first product of the company's new global product development process.

With the new car, the futuristic interior from Verve Concept becomes production reality. "This new car embodies the very essence of Fiesta - fun, vitality and emotion," said John Fleming, president and CEO, Ford of Europe. "We know there isn't a better name for the new model, and we have over thirty years of investment in the Fiesta brand to consider."

"Fiesta has its heart in Europe but its eyes on the world," said Marin Burela, Ford's global executive director for small-car development. "We're building on Ford's heritage of excellence in small car development to give the new Fiesta truly global reach and identity. By 2010, this new small-car family will be manufactured in Europe, Asia and the Americas and be marketed as Fiesta in all of the world's key automotive markets."

The production of the car will commence in the autumn of 2008 at the company's Cologne plant, Germany.

"We're confident that the combination of dynamic new 'kinetic design' exterior, great interior design and craftsmanship, and a host of new technologies and features will provide compelling reasons for a new generation of customers around the world to take a fresh look at the Ford Fiesta. I know they will be both surprised and delighted with what they see and feel," Fleming added.

The new vehicle range consists of several Ford firsts for a small car (including the ones from later in 2008), another model in the new Ford ECOnetic range promising CO2 emissions of fewer than 100 grams per kilometre.