Escotel has launched a special prepaid card for the youth
Kerala in the time of Onam festival a prepaid card
that is "cool, economical and, above all, fun."
Called the Escotel-Youth, the card is a product of an
exclusive tie-up with Yahoo India and provides a host
of services that extend to shopping, socialising and partying.
Escotel India chief operating officer Ambrish Jain: "Mobile
phones are seen as the driver of one''s identity with emphasis
on ''self-expression''. The youth segment, with strong inclination
towards services other than voice, is the key driver for
future mobile growth."
Escotel Kerala chief operating officer B Ramakrishna:
"The youths up to 30 years of age who account for
almost 70 per cent of the population will be the prime
movers of the ongoing mobile revolution. And this card
has been launched primarily targeting them."
what does the card hold for the youth? An outgoing tariff
of 60 paisa per 30 seconds call from 8 pm to 7 am, SMS
at 50 paisa per message, and recharge coupons at Rs 250
having a 30-day validity.
than that, the card provides for Yahoo Mail and Messenger,
Playwin Lotto, group messaging, smart alerts, picture
messages, logos, ring tones, chat, fun games and even
has a Love Zone.