labels: daimlerchrysler, marketing - general, automotive
DaimlerChrysler India to launch new Mercedes C-class in 2008news
21 August 2007

Pune: DaimlerChrysler India (DCI) proposes to launch the new C-class Mercedes in the country sometime early next year. The car was launched in Europe earlier this year.

The company says it aims to bring in its latest international product offering into the country, in the least possible time. In line with this plan, DCI is looking at an early introduction of the recently launched new C-class, and expects to offer it in India by the first quarter of 2008.

The car has been given a complete makeover, along with some additional features. It will also witness a mark-up in price as compared to the existing C-class price of Rs24-26.4 lakh (ex-showroom Mumbai). It will be the third C-class, to be manufactured at Pune, after the C 200 Kompressor and the C-220 CDI.

DCI also manufactures three versions of the E-class and two models in the S series in India in addition to marketing several completely built up units.

What is noteworthy is that amongst all of the company's luxury car offerings, the top-end model, the S-class, is the one that has been witnessing maximum growth in the first seven months of the current year. According to company numbers, while 248 units of the S-class were sold through all of last year, January to July 2007 saw its sales surge to 235. The corresponding sales for the C-class were 883 (against 484 sold this year), while the E-class sold 914 units last year (671 in 2007 so far).

According to the company, the greenfield plant at Chakan was progressing as per the schedule, and is likely to go into production in early 2009.

The company has already announced its plans to assemble its 'Actros' trucks in India, which offer cost efficient long distance transportation solutions across applications.

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DaimlerChrysler India to launch new Mercedes C-class in 2008