DaimlerChrysler India sales cross 2,000 cars in 2005
Our Corporate Bureau
11 January 2006
Mumbai: DaimlerChrysler India has announced having crossed the 2,000 mark for the first time in its 10-year old history with the sales of 2019 cars in India and the Indian subcontinent from January till December 2005. During this period, the company has also netted the highest-ever sales for the Mercedes-Benz S-Class, E-Class and C-Class cars for India.
"We were pioneers of the luxury car segment in the country and our India strategy is based on: (1) latest products in the least time; (2) intensive customer service and after-sales support and
(3) optimising efficiencies for cost effectiveness," says Dr Wilfred G Aubur, CEO and MD, DaimlerChrysler India.
"Despite major setbacks from a national perspective like the tsunami and the Mumbai floods, 2005 has been good for us and we are optimistic about the future," Dr Aulbur adds.
Over the past years the customer profile of Mercedes-Benz owners has witnessed a distinct shift. Today the customer base is growing younger in terms of average age of ownership; young entrepreneurs, IT professionals and successful businessmen are increasingly attracted to the Mercedes-Benz brand.
The company's plant in Pune assembles the S-Class, E-Class and the C-Class Mercedes-Benz, while other products are offered through the imported completely built units. These include
the Mercedes-Benz S-Class, M-Class and the especially popular models like the SLK-Class and the CLS-Class.
There is also a growing demand from non-metro cities for the Mercedes brand. To satisfy customer needs, DaimlerChrysler India has expanded its operations to cities like Ludhiana, Kolhapur, Madurai, Bhubaneshwar etc.
"We can today offer our Indian customers the latest products and technology advantages parallel to such introductions in leading international markets. The well-entrenched sales and distribution network that extends across 24 cities in India has also been a critical enabler in the strong sales outlook for 2005," confirmed Sanjiv Sahajwala, director, sales and marketing, DaimlerChrysler India.
DaimlerChrysler India is the only automobile company in India to have completed ISO 9001: 2000 certification for its entire dealer network.