labels: dabur india, foods / beverages
Dabur Foods comes out with Real Activ Orange Carrot juice news
Our Corporate Bureau
19 September 2003
Mumbai: Your favourite orange juice has become more interesting and nutritious. Dabur Foods has recently launched "India''s first" packaged, fruit-plus-vegetable juice, Real Activ Orange Carrot, a blend of juicy oranges and sweet carrots. A nutritious powerhouse to boost your health, Real Activ Orange Carrot is available in 1litre packs for Rs 70.

This powerful combo brings together the taste and nutrition of orange, with the beta-carotene rich carrot juice that is recognised by health experts as the ''wonder juice''. Packed with high amount of antioxidants Vitamins A, C and E, Real Activ Orange Carrot juice provides instant rejuvenation to body and also strengthens the immunity levels.

"Orange juice is the most preferred juice among consumers. Keeping in view the popularity of the juice and the well-recognised nutritional properties of the carrot juice, we have introduced for the first time in India, a unique blend of the two. As a market leader, we have constantly endeavoured to introduce new and innovative products that increase the choice set of consumers. Targeted at health-conscious young professional, Real Activ Orange Carrot is a healthy and rich combination of fruits and vegetables, " says Dabur Foods CEO Amit Burman.

Real Activ Orange Carrot juice is a delicious and convenient way to include more vitamins and minerals in your diet. Carrot juice also known as the ''miracle juice'' is beneficial for eyes, skin and the digestive system. Orange juice provides energy, relieves nausea and also helps in improving resistance of the body.

Real Activ is targeted at health conscious young executives for whom fitness is a way of life and is available in orange and apple flavours.

The flagship brand of Dabur Foods, Real Fruit Juice is India''s leading packaged, 100-per cent preservative free fruit juice brand offering consumers the great taste and wholesome nutrition of freshly squeezed juice in a hygienic and attractive pack. It offers the largest range of eight juices: orange, mango, pineapple, grape, guava, mixed fruit, tomato and litchi.

Dabur Foods is the only juice company in India and among the top five companies in the world to use the latest spin cap tetra pack, cold fill technology and spill-proof double seal cap for packaging Real.

Real was recognised as the ''fastest growing brand'' for 2001-02 in the first ever beverage industry seminar in India. Real Fruit Juice is a market leader in packaged fruit juice category commanding more than 55 per cent market share.

Real Fruit Juice is India''s first and only packaged fruit juice brand to get SGS (Societe Generale de Surveillance) certifications for high safety standards used in packaging that conform to the stringent HACCP and GMP standards.


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Dabur Foods comes out with Real Activ Orange Carrot juice