labels: retail, brand dossier, marketing
Dabur opens first retail store news
14 March 2008

Mumbai: H&B Stores, the wholly owned subsidiary of Dabur India, has announced the opening of its first beauty, health and wellness retail store in India.

The first store, branded 'newu', opened in the Rajouri Garden locality of the national capital, Delhi. The flagship store, according to a statement by the company, is an exciting and unique retail format for the Indian market, offering customers a large choice of leading international and national beauty and health brands. The store's core categories are complimented by a pharmacy, personal care, baby care, fashion accessories and male grooming categories.

Spread over 4,500 sq ft, the four-storey retail format serves as a one-stop shop for all beauty, health and wellness needs, and merchandises over 13,000 stock keeping units (SKUs), the largest-ever range offered by a beauty and health start-up retailer in India.

'Newu' stores will also introduce several leading international cosmetic and personal care brands to the Indian market.

Speaking at the launch, Chief Executive Officer Mr. Peter Baker said, "I am happy to announce the opening of the first 'newu' store in India. This store, opening its doors to the people of Delhi, will offer easy access to the latest and the best products from the world of Beauty, Health and Wellness. Beyond offering customers the widest product selection, 'newu' will provide them a superior, never-before shopping experience - simply new standards of customer focus and service."

The 'newu' brand image presents a new dimension to lifestyle branded retail in India, and has been designed by Pikefell, the company's UK-based brand agency. The 'newu' brand combines a modern global attitude with cultural relevance.

The stores 'tone and manner' has been created to provide customers with a 'total shopping experience'.An organised and modern interior offers a relaxed, soothing ambience for customers to discover a new world of beauty, health and wellness for customers, in their own time. The stores are presenting the latest in branded colour cosmetics, fragrances, skin and face care, in addition to baby & family care, fashion accessories and jewellery offering customers exceptional quality and competitive prices.

All 'newu' stores will operate the first end-to-end SAP stock management system, which manages operations from the warehouse to point of sale. For the customer, it would mean improved stock replenishment, better-value special promotions and stores that not only cater for national, but local needs as well.

The company has rapid expansion plans for the organised retail market across India. "We shall continue to action a progressive expansion strategy with a presence in both high streets and quality malls to attract our desired target audience. In the coming months, in addition to further stores in Delhi/NCR, we will open stores in Hyderabad, Bangalore, Chandigarh and Ludhiana and growing the 'newu' presence to about 30 stores by the end of the 2008-09 fiscal," said Peter Baker.

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Dabur opens first retail store