labels: advertising/branding, coca cola india
Southern star Chiranjeevi launches Thums Up Mega Thunder celebrations news
Our Corporate Bureau
06 April 2004

Hyderabad: With the onset of summer, Coca-Cola India kicked off the "Thums Up Mega Thunder," celebrating 25 years of the Thums Up way of life and Chiranjeevi''s movie career. This brings together the partnership between Thums Up and Southern mega star Chiranjeevi to give consumers a once in a lifetime opportunity.

The promotion, based on the theme of ''Mega Star Chiru'', Guest Star Meeru", will run across Andhra Pradesh and will give one lucky consumer the chance to act in a film with Chiranjeevi.

During the promotion period, Thums Up 200 & 300 ml bottles in AP will carry special crowns, each having one of the 5 alphabets, C, H, I, R, U printed on the inside. All that the consumers need to do is to collect the set of alphabets and mail the liners to the company''s address printed on top of the crown. The first 1,000 winners will get two passes to a gala screening of a Chiranjeevi movie in Hyderabad, where the Star himself will be present.

From these 1,000 winners, one entry will be picked in a lucky draw by a panel of eminent personalities. The winner gets once in a lifetime opportunity to act as a "Guest Star" with Chiranjeevi.

The promotion also gives consumers a chance to win ''never seen before'' Chiranjeevi memorabilia. Chiranjeevi Action cards, wherein the mega star comes to life in your hands, can be picked by consumers from their nearest retailer by exchanging any two alphabet crowns + Rs.3/- only.

Addressing the press, Mr. Amit Jain, regional vice president, Coca-Cola India said, "Thums Up brand has completed 25 years now. Thums Up and Chiranjeevi stand for same values - masculinity, strength, honesty & trust. In Andhra Pradesh, Thums Up brand has been enjoying a long standing support and strong customer loyalty. By launching today''s promotion we are not only providing our esteemed consumers and fans of Chiranjeevi an opportunity to get close and personal with him, but also acknowledging the support they have been giving to both the mega brands."

Thums Up is a leading carbonated soft drink and most trusted brand in India. Originally introduced in late seventies, Thums Up is known for its strong fizzy taste. Thums Up clearly seeks to separate the men from the boys.

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Southern star Chiranjeevi launches Thums Up Mega Thunder celebrations