Carolina Herrera launches a classic and feminine fragrance
25 April 2003
New Delhi: Carolina Herrera, the leading international fragrance brand with some of the most exquisite fragrances under its banner, has unveiled its latest offering called Carolina Eau de Toilette. The fragrance is a representation of the designer herself in her young youthful days, and is aptly named Carolina.
Says Manisha Bulchandani, brand manager, Carolina Herrera, the sole sales representative in India: "Carolina represents youthful spirit and it''s all about a young and fresh woman who is dynamic as well as spontaneous. Carolina is elegant and uninhibited. It remains true to the Classic brand values of elegance, sophistication and femininity while adding a new twist of spontaneity. It is a new sensibility mixed with sensuality, history and modernity."
The key ingredients, bitter orange and wild strawberry, transmit a young touch while flower petals accent femininity and pepper combined with wild berries gives it vitality. Carolina is all about a woman who has a sophisticated and intelligent lifestyle. She is vital, brilliant and talented, carefree with a young state of mind, lives in the present yet cherishes the traditions of the past, a company press release said.
Carolina takes inspiration from its traditional look. The bottle is the same timeless design of the Carolina Herrera Eau de Perfume, a mythical bottle launched in 1988 but updated with a gold and transparent finish. Carolina is packed in the same original graphic icon of Carolina Herrera, the Polka Dot. However, the Polka dots are now reinterpreted in a new manner endowed with a modern and dynamic yet elegant style.
This year Carolina Herrera celebrates her 15th anniversary of the original Carolina Herrera fragrance, a heady romantic mixture of tuberose and jasmine essences that are the designer''s favourite scents. In a business marked by short product life span, Carolina Herrera''s fragrance brand continues to rank in the top list of fragrances worldwide.
The first fragrance, Carolina Herrera was launched in 1988 followed by the launch of Herrera for Men in 1991. In 1997, 212 was launched, which was complimented by 212 Men in 1999. The brand since then has become the most desired brand in the fragrance category.