labels: Retail, Brand Dossier, Marketing
Canon retails its 'X'perience in Pune news
16 April 2008

Mumbai: Digital imaging company Canon India has announced the opening of its 'X'perience Zone retail format in Pune.

The store is positioned as a new way to shop for and experience an array of products. The new 'X'perience Zone' will showcase the most compelling, comprehensive display of Canon's range of offerings in the consumer space, including printers, scanners, projectors, digital cameras, digital camcorders and all-in-one device categories assembled under one retail roof.

Inaugurated by V P Sajeevan, assistant director  for Canon India's consumer system products division, the store lays the foundation for a major expansion by Canon, as this was the second store to be launched in 2008, and Canon's fifth store in the country. Canon aims to open one such store every month.

Canon India Pvt. Ltd. is a 100 per cent subsidiary of Canon Singapore Pte. Ltd that was set up in 1997. It markets 145 comprehensive range of sophisticated contemporary digital imaging products that include photocopiers, multi-functional peripherals, fax-machines, printers, scanners, All-in-ones, digital cameras, camcorders and multi media projectors.

The company currently has offices in seven Indian cities, and employs over 520 people. Canon has 281 primary channel partners, 3000 secondary retail points, 50 Canon Flagship stores and 32 Canon Care Centres. Canon products are available in over 300 towns in India. Creating an industry benchmark with new technologies, in the latest product range the company launched 78 new products in 2007. Canon India counted revenues of Rs510 crore in 2007.

Canon's X'perience store allows customers to touch, feel and experience products before actually buying them. The company says that these stores also help business by tapping demand through their innovative design, and providing the right ambience and platform for new products to be showcased. This kind of interactive retail format allows consumers to obtain first hand information on new product launches, and make informed choices of purchase.

Canon believes that in enhancing consumer experience by offering user-friendly solutions, these stores can provide consumers with an interactive and informative shopping experience.

The flagship store, located at Shivajinagar in Pune, is aimed at enhancing shopper experience. In addition, knowledgeable store personnel will be on hand across the store floor to guide consumers through product trials and purchasing decisions.

"We're seeking to retain, and win over customers' loyalty by simplifying the buying decisions and delivering a fun filled shopping experience." said Sajeevan. ''From the moment the customers enters to the moment they leave, they will be provided with a streamlined approach, enabling greater convenience in experiencing the comprehensive range of consumer system products from Canon all in one place and under one roof,'' he added.

''We have received an overwhelming response from our customers. We are aiming to reach out to our customers with an objective of strengthening our relationship with them. The company also hopes to generate more walk - ins and provide the consumer with a product experience exactly as if he/she was in his/her house using the product.''

Canon's product portfolio in India is showcased across 4000 outlets, which are expected to go up to 6000 by December 2008. Increasing the company's presence across all retail formats, Canon will be opening large exclusive Canon showrooms in all the major markets across India.

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Canon retails its 'X'perience in Pune