Canon launches PowerShot A80 digital camera, other products

Our Corporate Bureau
02 September 2003

Mumbai: Canon Inc has launched a number of sizzling hot new products in the global markets.

These include a four-megapixel PowerShot A80 digital camera, the flagship product of the PowerShot A-series line-up, which also includes the A60, A70, and A300. The PowerShot A80 combines brilliant image quality, crisp Canon optics, and advanced features including a 3X optical zoom and a vari-angle LCD monitor in an affordable and easy-to-use package.

The PowerShot A80 is also the first PowerShot to support PictBridge, the new standard for high-quality direct printing. The camera is likely to be priced at around $499 (approximately Rs 23,000).

Yukiaki Hashimoto, senior vice-president and general manager of the consumer imaging group at Canon USA, a subsidiary of Canon Inc said: "We packed advanced features into an entry-level PowerShot digital camera to provide consumers with professional capabilities at an affordable price. This lightweight durable digital camera also captures eye-catching high-resolution photos with its sharp Canon zoom lens and exclusive DIGIC image processor."

The PowerShot A80 digital camera comes encased in a compact metal body and is solidly built and yet is lightweight at 8.8 ounces (approximately 220 gms). It features a 1/1.8-inch, 4.0-megapixel CCD sensor that captures /companies/companies_c/cannon_india/images up to 2272 x 1704 pixels with exceptional detail and colour fidelity.

Canon's exclusive DIGIC processor improves image quality and increases camera responsiveness and image processing speeds compared to general purpose CPUs found in other comparable digital cameras.