Cisco launches user-friendly media processing platform news
10 December 2008

Cisco has rolled out the Cisco MXE 3000 (Media Experience Engine) - a media processing platform that simplifies live and on-demand media sharing across PCs, mobile devices and other digital screens.

The Cisco media processing platform that provides media conversion, real-time post production, editing, formatting, and network distribution capabilities in a single networked solution, can be used to develop targeted visual communications for in-house use, says a Cisco release.

Cisco MXE 3000 can transform, customise, and share user-generated content throughout the network. It provides a turnkey solution for extending the reach and relevance of communication within organisations, the release said.

It can be used to view any media content on any end-point device. Media files can be shared easily between digital signage, desktop video, mobile devices and other applications.

The Cisco media platform allows users to customise content with company logo overlays, transitions, file clipping, and color and video quality enhancements.

* The Cisco MXE 3000 can be easily deployed to share media across the network from any source to any type of endpoint;

Allows the IT administrator to significantly lower operating expenses and capital expenditures by reducing the complexities of media transcoding and processing;

Offers a suite of postprocessing features that optimise the quality of the content while improving user experience;

Integrates with other Cisco media applications to extend their capabilities to deliver "any-to-any" video collaboration;

  • Performs complex video editing that includes the modification of visual attributes (for example, color or contrast);
  • Stitches clips to form a single contiguous clip, voice overlays, etc;
  • Makes graphic overlays that include the addition of title slides, captions, logo insertions, watermarking, etc;
  • Lets dynamic graphics updates occur during transcoding;
  • Supports multiple simultaneous transcoding sessions with customised graphics;
  • Overlays graphics on all output formats, including logo insertion, watermarking, title overlays, etc; and
  • Supports Flash 8 Pro template authoring and Web Services and XML application programming interfaces (APIs).

Cisco MXE 3000 can be integrated into the Cisco digital media system (DMS) architecture to push content dynamically to DMS displays. It searches processed content through DMS search libraries, selects produced content on DMS enterprise TV menus, and displays content on the Cisco DMS Video Portal (on a PC), the release said.

Cisco MXE 3000 works on the H.264, QuickTime, MPEG1, MPEG2, AVI, Windows Media, VC-1, H.264, and tape capture formats and gives output in MPEG2 transport streams (standard definition [SD] and high definition [HD]), MPEG4 and H.264 transport (SD and HD) streams, AC-3 Audio, Layer II Audio, Windows Media Proxy, MPEG1, and MPEG 2.

The use of precanned templates allows administrators with minimal video expertise to perform media transcodes and postproduction activities. The templates also allow movement of files to a "watch folder" from which "jobs" without any user intervention.

It also helps in real-time post production and processing capabilities such as watermarking, voice and video editing, text and image overlays and noise reduction to create customised broadcast quality video experiences, the release added.

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Cisco launches user-friendly media processing platform