Brother International has launched P-Touch range of labelling
systems electronic machines that create instant
printed labels. The company has launched three models
PT 2300, PT 1750 and PT 65 to target various
Brother India country manager Anand Kumar: We are
pioneering a concept that would enable the user to enjoy
ultimate convenience and experience productivity in a
simple task of labelling, thereby aiding one to get organised
with various activities be it at office or at home.
PT 2300 is positioned as a high-end model with versatility
and PC connectivity, PT 1750 quality is that it has several
varieties and features. PT 65 is positioned as an entry-level,
low-end labelling machine for the price-sensitive customer.
products are the fastest, most efficient and instant way
to create labels for virtually any home, office, business,
school or industrial application. From handheld and desktop
models to label printers that work with your PC or Mac,
P-touch electronic label-makers produce durable and colourful
company initially plans to focus in eight cities across
India New Delhi, Mumbai, Kolkata, Chennai, Hyderabad,
Bangalore, Kochi and Pune with a subsequent rollout
to other cities. The P-Touch Label printers will be available
through distributors in the IT/OA supplies channel and
at some select supermarkets.
P-Touch machine has the plain label-roll. By switching
on the machine, one can type the contents of the label
which needs to be created just like typing in a
PC or calculator and once the key is pressed the
label gets printed instantly. By peeling off the paper
behind the label one can stick it on any object.
has six different kinds of label tapes laminated,
fluorescent, industrial, security, metallic and fabric
tape available in eight-metre rolls and can be
tailored to suit different kinds of applications. The
only consumable in the machine is the roll and this can
be acquired from the market.
applications in offices include labelling files,
floppies, CDs, furniture and other equipment, numbering
books, journals identification, catalogue shelves. In
plants and factories labelling may be used for tools,
jigs, fixtures, temporary ID numbers in production lines,
stores, bins, racks and asset numbering. In shops and
retail outlets: MRP stickers, product IDs in shelves and
range of products include fax machines, multifunction
products, laser printers, label printers, stamp creators,
electronic typewriters, home and industrial sewing machines.
The group has manufacturing facilities in the US, the
UK, Malaysia, China and Japan.