Britannia New Zealand Foods Pvt Ltd (BNZFL) has announced
the launch of fresh, rich and delicious cream cheese under
the brand name Britannia Milkman Malai Chaska.
using the most advanced international technology, Britannia
Milkman Malai Chaska is a soft, fresh and creamy dairy
spread, which has distinctively mild, tangy taste.
Malai Chaska can be enjoyed as a spread on toast or parathas,
as an ingredient in savoury dips and sauces, and also
in sweet preparations like cheesecake.
the initial phase of the launch, a free recipe booklet
featuring delightful Indian and western dishes that can
be made with Malai Chaska will be given with each tub.
Britannia Milkman Malai Chaska is a product that will
be enjoyed by the entire family, though children in particular
will love its taste.
new product is available in all major cities across India
and is priced at Rs 35 for 180-gm spread tub and Rs 30
for a pack of six soft and spreadable cubes (120 gms).
Being a dairy spread, Malai Chaska is to be stored under
normal refrigeration conditions (not frozen).
has a shelf life of six months. Even though the product
is so tasty, it has just one-third the fat content of
butter. Which is why the advertising tagline for this
delicious new product is, Khaoge nahin toh pachtaoge!
BNZFL chief executive officer Pavan Malik: Britannia
Milkman Malai Chaska is a truly innovative product. Its
unique formulation appeals to both, people who do not
have a taste for cheese, as well as the regular cheese
consumer. Being very versatile in its usage, we see Malai
Chaska being an important part of our portfolio.
is a joint venture between Britannia Industries, Indias
leading food company, and the Fonterra Cooperative group,
New Zealands biggest company and one of the leading
dairy groups in the world.