labels: telecom, bpl mobile, marketing - general
BPL Mobile introduces BlackBerry Curve 8300 Smartphone news
04 October 2007

Mumbai: BPL Mobile, in association with Research In Motion (RIM) has announced the launch of the BlackBerry Curve8300 smart phone in Mumbai.

A single circle operator, BPL Mobile has a customer base of over a million subscribers. It has now added the BlackBerry solution to its range of wireless services in the Mumbai region.

The BlackBerry Curve 8300 smartphone''s value proposition in tandem with BPL Mobile offers a unique blend of communications, multimedia and web capabilities, appealing to a broad audience, and valuable for both business and leisure.

Aiming at popularising the smartphone and services with predominantly young professionals in the 25-35 age groups, the solution would be packaged as a way to maintain a balance between work and fun, and as a tool to enhance productivity and communication, while adding a quotient of fun to their work and personal lives.

Commenting on the BlackBerry Curve 8300 smartphone launch, S. Subramaniam, CEO, BPL Mobile said, "BlackBerry smartphones are trusted by mobile professionals globally and we are very excited to offer the BlackBerry Curve 8300 smartphone to our subscribers. From our consumer insight, it is evident that today''s young, energetic and on-the-move professionals seek a single handset that can keep them connected and productive yet help them unwind with entertainment features. Our endeavour is to cater to this demand by helping these mobile professionals manage their busy lives and maintain their ''Work Hard, Play Hard'' lifestyle. We are confident that our subscribers will benefit from this new offering."

Research In Motion''s Norm Lo, vice president, Asia Pacific, said, "We are pleased to be working with BPL Mobile to bring the BlackBerry Curve 8300 smartphone to their customers in Mumbai. The BlackBerry Curve 8300 smartphone is an exceptional choice for customers that want to stay connected to the information and people that matter most."

The BlackBerry Curve 8300 has a stylish finish, a large display, easy-to-use full QWERTY keyboard, and an intuitive trackball navigation system. The ultra-bright 320x240 display provides exceptional quality to images and video, with its innovative light sensing technology capable of automatically adjusting backlighting levels for optimal viewing in indoor, outdoor and dark environments.

Additionally, the smartphone comes with a 2 megapixel camera, complete with 5x digital zoom, built-in flash, self-portrait mirror and full screen viewfinder. Photo sharing is made easy by email, MMS or BlackBerry Messenger, and Bluetooth or USB cable.

BPL Mobile plans to offer the BlackBerry Curve 8300 to individuals and small businesses on the BlackBerry Internet Service, which will allow them to access up to ten supported personal email accounts that include most of the popular ISP email accounts, from a single device.

Corporate customers can look forward to BlackBerry''s Enterprise Server integration with IBM, Lotus, Domino, Microsoft Exchange and NovellGroupWise environments, with features and a broad set of IT policy controls that will let IT departments manage deployments.

BPL mobile customers can also use the BlackBerry Curve 8300 to access a premium range of applications at affordable monthly fees that range from Rs499 to Rs999.

The BlackBerry Curve 8300 has been priced at Rs24,990, inclusive of a free mobile tracker application that comes pre-installed.

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BPL Mobile introduces BlackBerry Curve 8300 Smartphone