BPL Mobile, in association with Research In Motion (RIM) has announced the
launch of the BlackBerry Curve8300 smart phone in Mumbai.
single circle operator, BPL Mobile has a customer base of over a million subscribers.
It has now added the BlackBerry solution to its range of wireless services in
the Mumbai region.
BlackBerry Curve 8300 smartphone''s value proposition in tandem with BPL Mobile
offers a unique blend of communications, multimedia and web capabilities, appealing
to a broad audience, and valuable for both business and leisure.
at popularising the smartphone and services with predominantly young professionals
in the 25-35 age groups, the solution would be packaged as a way to maintain a
balance between work and fun, and as a tool to enhance productivity and communication,
while adding a quotient of fun to their work and personal lives.
on the BlackBerry Curve 8300 smartphone launch, S. Subramaniam, CEO, BPL Mobile
said, "BlackBerry smartphones are trusted by mobile professionals globally
and we are very excited to offer the BlackBerry Curve 8300 smartphone to our subscribers.
From our consumer insight, it is evident that today''s young, energetic and on-the-move
professionals seek a single handset that can keep them connected and productive
yet help them unwind with entertainment features. Our endeavour is to cater to
this demand by helping these mobile professionals manage their busy lives and
maintain their ''Work Hard, Play Hard'' lifestyle. We are confident that our subscribers
will benefit from this new offering."
In Motion''s Norm Lo, vice president, Asia Pacific, said, "We are pleased
to be working with BPL Mobile to bring the BlackBerry Curve 8300 smartphone to
their customers in Mumbai. The BlackBerry Curve 8300 smartphone is an exceptional
choice for customers that want to stay connected to the information and people
that matter most."
BlackBerry Curve 8300 has a stylish finish, a large display, easy-to-use full
QWERTY keyboard, and an intuitive trackball navigation system. The ultra-bright
320x240 display provides exceptional quality to images and video, with its innovative
light sensing technology capable of automatically adjusting backlighting levels
for optimal viewing in indoor, outdoor and dark environments.
the smartphone comes with a 2 megapixel camera, complete with 5x digital zoom,
built-in flash, self-portrait mirror and full screen viewfinder. Photo sharing
is made easy by email, MMS or BlackBerry Messenger, and Bluetooth or USB cable.
BPL Mobile plans
to offer the BlackBerry Curve 8300 to individuals and small businesses on the
BlackBerry Internet Service, which will allow them to access up to ten supported
personal email accounts that include most of the popular ISP email accounts, from
a single device.
customers can look forward to BlackBerry''s Enterprise Server integration with
IBM, Lotus, Domino, Microsoft Exchange and NovellGroupWise environments, with
features and a broad set of IT policy controls that will let IT departments manage
mobile customers can also use the BlackBerry Curve 8300 to access a premium range
of applications at affordable monthly fees that range from Rs499 to Rs999.
BlackBerry Curve 8300 has been priced at Rs24,990, inclusive of a free mobile
tracker application that comes pre-installed.