labels: industry - general, telecom, economy - general, bpl mobile
BPL Mobile''s "Idayathilirundu" initiative for the tsunami affectednews
Our Corporate Bureau
29 December 2004


Bangalore: BPL Mobile, has announced a series of initiatives under the aegis of "Idayathilirundu" (which in Tamil means 'from the heart') for the victims of the killer tsunami. The company has already extended communications support and other assistance to the kith and kin of the victims. Mobile phone booths have been set up and SIM cards distributed to the local administration and police officials in the affected areas. The company ensured congestion-free service by immediately re-distributing the network capacity in the affected areas.

Incidentally, the BPL Mobile network was the only functional telecom network, ensuring communication links in Karaikal immediately since the disaster. "We have empowered our teams in the affected towns to offer all assistance to the local administration in responding effectively," says Suresh Kumar R, chief operating officer, Tamil Nadu, BPL Mobile.

All BPL Mobile staff across Mumbai, Maharashtra, Goa, Kerala, Tamil Nadu and Pondicherry have pledged a minimum of one day's salary to the relief effort. The company is also initiating a public drive to mobilise funds by inviting service subscribers to offer assistance to the victims of the tsunami by keying in FUND (space) the amount and send it as an SMS to 666. BPL Mobile expects this gesture to spur more contributions from its subscribers and others.

BPL Mobile is also mobilising donations of relief material clothes and blankets from subscribers and citizens at large for the victims. Idayathilirundu collection centres (ICC) are being opened at over two hundred BPL Mobile galleries, show rooms and select retail outlets in the two states. The relief materials so collected will be handed over through the government and non-government organisations involved in the rehabilitation operations.

Commenting on the Idayathilirundu initiative, Mohamed Saleem, chief operating officer (South), BPL Mobile said "Backing the efforts of the organisation are team members who have come forward to contribute a portion of their salary. BPL Mobile joins the rest of the world in offering condolences to the bereaved families."

 

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BPL Mobile''s "Idayathilirundu" initiative for the tsunami affected