BPL Mobile has introduced the innovative 'zoning'
concept for the first time in the country with the launch
of the mots Zone card. Aimed primarily at the15 to 24-year
age group college student community, the service makes
available lower rates on mobile calls and SMSs.
enables mobile subscribers to call other phones from within
a defined zone / area at significantly lower rates. BPL
Mobile has earmarked 15 campus zones to cover all the
colleges in Mumbai.
zone covers the entire college campus and the favourite
hangouts around the campus. Subscriber can choose their
campus zone', to enjoy preferential rates for mobile phone
usage. The mots Zone card offers low calling rates of
2 paisa to any phone, anywhere in the city from within
the specific campus zone.
special rates are available to all colleges falling within
one campus zone. The calls outside the specific campus
zone will be charged at normal rates. Users will also
enjoy local SMS at only 50 paisa from within and outside
their campus zone.
to Sandip Basu, president and CEO, BPL Mobile, "
With the launch of mots Zone card we are adopting a two-pronged
strategy of enhancing the 'value proposition' with new
features and services and increasing brand preference
with new positioning and imagery.."
Krishna Angara, executive VP, business operations, BPL
Mobile, "Today 20 per cent of the mobile base in
the city falls in the 15 to 24age group and this segment
is growing rapidly. The mots Zone card is designed specifically
for the college goers and youngsters by offering a fair
and transparent pricing to deliver great value to their
growing mobile usage. Our focus in the next six months
is to innovate with technology and network to differentiate
through services to build affinity in these emerging segments."
Mots Zone card subscribers also qualify to select a SMS
'buddy'mobile number to which they can send free SMS and
SMS e-mail with the mobile number serving as a personal
e-mail id to send and receive e-mails via SMS, plus the
ususal features such as caller ring tunes, wallpapers,
icons, etc. These users can also get STD / ISD on demand
and pre-activated roaming facility for all over Maharashtra
recent study on mobile phone usage among teenagers and
youngsters in Mumbai by Market Analysis and Consumer Research
Organisation (MACRO) found that cellular phone ownership
is independent of the working status of the customers.
It also reveals that 76 per cent of the youth in the 15
to 19 age group and about 54 per cent in the 2 to
2-age group respectively have pre-paid cards.
Also, 81 per cent of pre-paid users refill their SIM cards
monthly. The mots Zone card is targeted to cater specially
for this segment and is available at Rs125.