In a strategic move to leverage synergies, leading
cellular operators in the country BPL Mobile, Escotel,
RPG Cellular and Spice Telecom today announced
the MobileFirst alliance. All four alliance partners have
been trailblazers forerunners of the mobile telephony
industry and with the MobileFirst alliance they
will usher in the next generation of telecom services.
a contiguous pan-India footprint, the MobileFirst alliance
will offer enhanced value across tariffs, roaming, long-distance
calling and new generation technology and services to
its 3 million subscribers across 700 towns in India. The
alliance will also deliver a common customer relationship
management platform to provide home network experience
anywhere / anytime to its subscribers across the alliance
a backbone of over 10,000 kms, MobileFirst encompasses
contiguous cellular circles, with BPL Mobile in Mumbai,
Maharashtra, Tamil Nadu and Kerala, Escotel spanning Haryana,
Kerala, UP West, UP East, Rajasthan and Himachal Pradesh,
RPG Cellular in Chennai, and Spice Telecom in Punjab and
Karnataka, providing a pan-Indian footprint.
tariffs special rates for long-distance calling,
roaming and customised tariff plans.
roaming seamless roaming across India and over
400 international networks besides a roaming rewards
new generation technology and services services
like payments through mobile phones, mobile Internet
access, mobile entertainment and national location-based
customer service home network touch and feel
with common access numbers across member networks and
preferential in-roamer service.
will leverage the advantage of all its member networks
being 900Mhz, and share infrastructure, systems and solutions
and integrate its customer relationship management to
realise operational efficiencies and deliver enhanced
value to its subscribers.
BPL Mobile president and CEO F B Cardoso: The MobileFirst
alliance will offer our discerning subscribers a pan-India
footprint, significant savings on roaming and long-distance
calling, besides enhanced service delivery across all
alliance networks. It will also further enhance our cost
advantage, strengthen the brand, ensure customer delight
and sustain long-term competitive advantage.
Escotel Mobile CEO Rajan Swaroop: The MobileFirst
alliance will be the biggest consumer of long-distance
minutes in India. We will leverage the same to ensure
that the best value is delivered on long-distance tariffs
to our subscribers through strategic partnership with
long-distance service providers. The alliance will also
leverage its members tie-ups with over 400 international
networks to provide extended roaming reach.
Cellular managing director Dilip R Mehta: MobileFirst
is an alliance of trailblazers of the cellular revolution
in India, bringing wide reach and mobility, easy availability
and increasing affordability in their markets. We pride
ourselves in the fact that MMS, prepaid roaming, mobile
Internet and other cutting-edge applications were first
introduced in the country by alliance members. We will
continue this spirit of innovation to deliver new-generation
technology and services to our customers.
Spice Communications managing director (corporate affairs)
Umang Das: The MobileFirst 3-million subscriber
base, by virtue of it belonging to the first operators
in their respective markets, comprises
relatively mature cellular users. It is, therefore, more
discerning and valuable. The formation of this alliance
will enable its members to offer products and services
in line with their expectations, thereby enhancing value.