Leading private sector telecom services provider Bharti Airtel Ltd today launched its Airtel CallHome online services for non-resident Indians in the US.
This foray into the US markets enables the $3.8 billion company to extend its global footprint; it already has operations through local subsidiaries in Seychelles (where it added 3G services last December to its portfolio of services since 1998), and the Channel Islands. Besides it is vying with Reliance Communications for an entry into Sri Lanka and Bhutan.
Says Manoj Kohli, president, Bharti Airtel, " 'Geography is history', as they say. We are glad to be causing this paradigm shift. We have over 2.5 million Non Resident Indians in the United States who make over 450 million minutes of calls a month to India. We Indians are very expressive and emotional and love to connect with our near and dear ones. It makes me immensely happy that Airtel will dissolve geographical boundaries and help people connect to their friends and family back here in India."
Airtel has targeted the Indian community in the US with rates as low as 7.9 cents a minute. All they need to do is go to the Airtel website, create a personal account and download the calling service online.
Available initially on pre-paid option, the payments for pre-paid recharges will be accepted through the credit card on web portal through a secure payment gateway.
Compared to the other options available in the market, this service comes at a significant 40 per cent less in terms of pricing. A major advantage of this service is also the simplicity it offers owing to the uniform rate of calling whether it is to any Airtel mobile or landline or any other mobile phone or landline.
Airtel also offers its customers the freedom to choose their mode of managing their personal accounts either through the internet, Airtel Call Center or through a local toll-free access number that can be accessed across the continent from any phone.
"It is a proud moment for us at Bharti Airtel as we make our first foray into the US market with Airtel CallHome service," says Vinod Sawhny, joint president, enterprise services, Bharti Airtel. "The Enterprise Services SBU was created to address the needs of customers in India through the Corporates division, as well as across continents through our Carriers division. This foray marks an important milestone in the Bharti Airtel journey and with this we bring the triple proposition of reduced rates, ease and convenience of using this service and unmatched call quality to our fellow Indians in the US."