labels: bharti tele-ventures ltd / bharti airtel, industry - general, telecom
Bharti Tele-Ventures launches wireless home phone service news
Our Corporate Bureau
06 July 2006

Mumbai: Bharti Tele-Ventures Ltd has announced its entry into the GSM-based fixed wireless phone service with the launch of Airtel Mega. With this service which includes an after-sales service offer for the phone model, Airtel's telecom services portfolio comes full circle.

Airtel Mega has the advantages of instant availability, feature-rich instruments and mobility within the premises, said Sanjay Kapoor, joint president (mobility), Bharti Tele-Ventures.

"The fixed line market in India is currently underserved (especially in smaller towns and villages), largely on account of inadequate infrastructure. Through Airtel Mega, we intend to make available home phones to all customers within arm's reach of desire. The biggest advantage that Airtel Mega offers is the end-to-end service delivery (from booking to installation to after-sales) at the customer's doorstep, which is another first from Airtel", Kapoor said.

New Delhi-based Bharti Tele-Ventures, India's leading telecom services provider, expects to expand its customer base with the launch of Airtel Mega.

Bharti already has a small presence in the fixed-line operation. The company is concentrating on high margin customers in that sector as part of a plan to broaden the service offers.

"In addition to delivering Airtel in every hand, we will now also deliver an Airtel in every home. By offering this wireless choice for home phones to our customers, we will truly bring the power of Airtel to every home in India. This innovative home phone service will help Airtel create a special place in millions of homes across India. This launch will also play a crucial role in augmenting our telecom presence across all segments of the market", said Hemant Sachdev, director, marketing and communication.

Airtel Mega is available in attractive post-paid and pre-paid tariff plans. Bharti plans to roll out Airtel Mega across Airtel's wireless network, spanning the entire urban landscape and a large number of villages in India. Airtel Mega will bring to customers a unique bouquet of value-added services, including caller tunes, SMS, caller ID and all other services.

The service features 24-hour customer care facility and faster service. Airtel Mega users can make all local and intra-circle mobile calls at Rs 1.20 for 3 minutes. The phones come in three European models - in both desktop and cordless versions.

Besides, it gives a free 150 minutes (50 pulses, 3 minutes pulse) every month to one Airtel mobile / Airtel landline as promotion offer. This offer is valid for a full year from the date of installation. It also offers 50 free local and national SMS in the first month of subscription.

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Bharti Tele-Ventures launches wireless home phone service