BenQ India unveils digital lifestyle products

Our Corporate Bureau
26 August 2002

Mumbai: BenQ India (www.benq.com) has announced its entry in the digicam segment and has plans to unveil new-generation lifestyle devices for the Indian market.

These include: 1200 dpi slim scanners; CD-RWs with faster speeds and a revolutionary technology; DVD-RW projectors with digital light-processing (DLP) technology; world's slimmest LCD monitors with smart panel; optical mouse; and multimedia keyboards.

Says BenQ India managing director Tashi Gelek: “We expect encouraging responses from the consumer for our premium range of products like digital cameras, SL series projectors, LCD monitors and DVD-RWs. BenQ India has already been able to make an impact in the keyboards, CD-ROM, CD-RW's and scanners segment.“

The company's entry in the digicam further bolsters its product portfolio in the imaging segment. BenQ will launch three cameras — DC 300 Mini, DC 300 and DC 1300 — initially and roll out other models subsequently. The company also plans to launch three scanners in the 1200 dpi segment, and make inroads in the market by offering attractive end-user schemes.

In the storage segment, BenQ shared its plans to unveil CD-RWs with faster speeds and a cutting-edge technology in Seamless Link III. The company will also be launching DVD-RWs and thus widen its range in storage market. BenQ already has CD-Roms (56x, world's fastest); CD-RWs (internal and external with seamless link technology) and DVD-Roms.

In the display segment the company has launched FP 581, an LCD monitor that incorporates smart panel technology, that allows mounting of the control electronics directly on the back of the LCD panel. Not having to connect a separate circuit board to the panel reduces overall manufacturing costs and makes for a product that is more reliable, more rugged and slimmer.