Ogilvy Entertainment, BBC to develop a new magazine series on space

Ogilvy Entertainment, the brand content arm of Ogilvy Advertising, in association with independent production company, Devize, has entered into a collaboration with BBC World News to develop a new topical magazine series about space.

The series has a working title of Frontiers and will look into all aspects of space and space exploration, focusing on how developments in space have a direct effect on our lives here on Earth.

Frontiers will have a number of regular slots, including: the business of space; science and technology; travel; the arts; spin-offs from space; medicine; and the 'Space Weather Forecast.'

The series will be presented by journalist Katy Haswell, who sat on the UK Space Exploration Working Group and is a regular in the corridors of the European Space Agency. She also hosts the TV programmes during rocket launches from Europe's Spaceport in French Guiana.

Haswell believes the show's format will entice younger people to study science at both school and university. Currently there are concerns that both schools and colleges are not seeing enough interest in the sciences.

"Humankind is on the brink of a new age in exploration with the world's space agencies planning to further explore the Solar System, discover other planets and build a whole new economy in space," she says.