BBC ties up with Google's YouTube for internet broadcast
Our Corporate Bureau
03 March 2007
Mumbai: BBC, the UK government-funded broadcaster, and YouTube have announced a partnership to offer internet users across the world new and innovative ways to access BBC content through YouTube.
The BBC and BBC Worldwide have already started showing promotional trailers for new programmes and clips from old hits on Google's YouTube in a bid to reach new audiences and boost sales at its commercial arm.
The content will include content based on current BBC hits such as Life on Mars and Doctor Who and some from BBC Worldwide like Spooks and Top Gear, which are sold globally.
News clips will be added in the near future when the output will have three strands, BBC said. It will have around 30 news items a day. The advertising-funded news clips will, however, not be available to users in Britain who pay the licence fee that funds the BBC.
The output will include specially created video diaries such as actor David Tennant taking viewers around the set of Doctor Who and reporter Clive Myrie on the streets of the red zone of Baghdad.