Bajaj launches 200cc bikes, eyes Rs 10,000 crore turnover

Our Corporate Bureau
13 February 2007

Mumbai: Two and three-wheeler major Bajaj Auto Ltd is betting on big performance bikes for a revenue push beyond the Rs 10,000 crore mark this fiscal with sales of 2.8 million vehicles.

"This fiscal our total turnover should cross the Rs 10,000 crore mark with a sales of 2.8 million vehicles," said Ravi Bajaj, managing director of Bajaj Auto, after launching the company's new 200cc Pulsar motorcycle.

"By May the Pulsar 220cc with fuel injection will be launched and the following month the 200cc cruiser bike Avenger should hit the market," Bajaj said.

He said the company would focus on higher engine capacity and sporty performance motorcycles for its future growth with a slew of launches scheduled this year. He said the company expects a top line growth of 25 per cent.

Bajaj Auto, he said, has taken a conscious decision to move away from the lower margin, low capacity bikes and would give emphasis on higher cc motorcycles.

"We are coming up with a motorcycle on a completely new platform, which should draw away customers from the entry level and 100cc segment," he said, adding there would be two variants of the new bike.