Bajaj Auto launches Caliber 115; Hoodibabaa mystery unveiled

Our Corporate Bureau
05 March 2003

For the last few days the World Cup Cricket matches have been peppered with short TV commercials apparently of a new motorcycle brand. These commercials talked about a new 100km per hour, 9.5 bhp and 90 km per litre bike that was coming soon. This bike is now revealed as the Bajaj Caliber 115.

India's most popular two-wheeler manufacturer is now all set to storm the motorcycle market with this latest offering in the executive bike segment. This launch is aimed to strengthen its position in the executive motorcycle market after having dominated the premium bike segment with 'Pulsar — the bike of the year 2002' and the Bajaj Boxer at the economy end.

The company has left no stone unturned in ensuring that the Bajaj Caliber 115 is unsurpassed in performance, styling and fuel efficiency. Not only is it India's most powerful executive bike offering an awesome power of 9.5 bhp, it is also the most fuel-efficient offering an amazing mileage of 90 kmpl.

Developed under the Kawasaki product platform, Caliber 115 is being launched across India over the next one week.

Says Bajaj Auto president Rajiv Bajaj: “Bajaj Auto has achieved undisputed leadership in the entry level segment with a market share of 47 per cent by the Boxer series complimented with the new 100 km per litre BYK and also in the premium segment with a market share of 40 per cent by the Bajaj Pulsar.

“Now, with the introduction of the Caliber 115, we are all set to make a clear dent in the executive bike segment. This is our first major initiative towards the leadership in the executive bike segment and we are confident to achieve the leadership in the overall motorcycle market in the near future.“