Manchester United inks deal with Airtel

11 May 2009

Manchester United, the British football club has signed a £10 million sponsorship deal with Airtel, India's largest mobile phone operator.

The deal would allow Airtel's 92 million subscribers to view Man Utd content on its phones along with matches and interviews.

The club said that it was keen on leveraging growing potential of doing business in India.

With US insurer no longer interested in renewing its shirt contract with the club, Manchester United is also look for a new shirt sponsor.

Following the inusurer approaching the US government for bail-out funds amounting to billions of dollors, AIG had come under pressure in the US to terminate its deal with Manchester United. 

Founded in 1985, the New Delhi-based Airtel reported annual revenues of £4 billion last year.