labels: it news, apple, marketing - general
Apple unveils, sleeker, faster iMac desktops news
08 August 2007

aplogo.gif (713 bytes)Cupertino: Apple Inc yesterday introduced its repackaged iMac desktops with faster chips in a slimmer design and glossy screens and attractive prices to further boost the iconic brand's sales that have already outpaced the rest of the PC industry.

The all-in-one iMac now come in an aluminium body, replacing the white plastic frontage accompanied by an option between a 20-inch and 24-inch screen. Apple's last new iMac in September 2006 had featured a large 24-inch model.

While Apple will no longer offer its older 17-inch iMac model to the general retail market, company will continue to sell the computer to educational institutions some more time.

With starting prices at $1,199 and $1,799, respectively, the new iMacs are cheaper by $200 to $300 than their predecessors.

Steve Jobs, chief executive, Apple Inc, said while announcing the new iMac, "The iMac has been very successful for us and we want to make it even better."

The success of the iPod, Apple's retail stores and the switch to Intel-based chips have all helped boost the company's computer sales and profits to record highs.

In recent quarters, Apple's sales have been growing three times faster than the rest of the PC industry. In its fiscal third quarter ending in June, Apple shipped a record 1.76 million Macs, up 33 per cent from June 2006 sales, accounting for $2.5 billion, or more than 60 per cent of the quarter's revenues.

More than a million of thee Mac units were laptops, the fastest-growing segment across the PC industry, but most of the remainder were iMac sales, Apple officials said.

"Notebooks are where there's growth, but I think desktops still have a long life ahead," said Phil Schiller, Apple's executive vice president of worldwide marketing.

Apple has also introduced an upgraded version of its iLife suite of applications, with a host of new features for its photo management and video creation programs. It also updated its iWork productivity software to include a new spreadsheet program called Numbers so that Mac users do not have to buy Microsoft's Office for their spreadsheet usage.


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Apple unveils, sleeker, faster iMac desktops