Apple unveils, sleeker, faster iMac desktops

08 August 2007

Cupertino: Apple Inc yesterday introduced its repackaged iMac desktops with faster chips in a slimmer design and glossy screens and attractive prices to further boost the iconic brand's sales that have already outpaced the rest of the PC industry.

The all-in-one iMac now come in an aluminium body, replacing the white plastic frontage accompanied by an option between a 20-inch and 24-inch screen. Apple's last new iMac in September 2006 had featured a large 24-inch model.

While Apple will no longer offer its older 17-inch iMac model to the general retail market, company will continue to sell the computer to educational institutions some more time.

With starting prices at $1,199 and $1,799, respectively, the new iMacs are cheaper by $200 to $300 than their predecessors.

Steve Jobs, chief executive, Apple Inc, said while announcing the new iMac, "The iMac has been very successful for us and we want to make it even better."

The success of the iPod, Apple's retail stores and the switch to Intel-based chips have all helped boost the company's computer sales and profits to record highs.