American Remedies'' top brands and therapeutic classes
26 November 1999
The top five brands of American Remedies account for 50 per cent of total sales. These are Becozinc, Bio-E, GLA, Gris-OD and Antoxid (see table).
Among therapeutic classes, vitamin B complex constitutes 20.4 per cent of total sales. Brands in this segment are growing at an average 7 per cent. Plain vitamins are the second largest therapeutic class. Brands in this segment are the fastest growing with 182 per cent growth. The brands account for 16.2 per cent of sales.
General nutrients are the third largest therapeutic class for the company. Brands in this segment account for 7.5 per cent of total sales. Anti-fungals and multivitamin (without minerals) brands account for 7.5 per cent each.
American Remedies' top 5 products (moving annual turnover Oct 98 to Sep 99)
| Products | Sales Rs. cr | Market share % |
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