Adlabs adopts mobile telebooking
05 November 2007
New Delhi: Tagit, a Singapore based mobile commerce (m-commerce) company that has its development base in India, has announced that mobile phone users in India will now be able to book movie tickets in all movie/cinema halls owned by AdLabs by using a unique solution called Mobile Box Office, which enables users to book tickets, make payment and even select seats using their mobile phones.
An SMS to a predetermined number will download an application to a user’s mobile phone, which will run on GPRS, and guide the customer through the whole process. It allows users to seamlessly navigate content that is updated dynamically, in real time, from Adlab’s website.
The confirmation of the booking is sent directly to the user’s phone in text form.
According to a release by the company, the Indian movie theatre business is currently going through a phase where annualised growth rates are estimated at about 30 per cent.
In 2006, Indian films grossed around $2 billion, up from $1.5 billion in 2004.
According to the release, a Price Waterhouse Coopers forecast estimates revenues to leap-frog to over $4 billion over the next five years, with around 30 to 40 per cent coming from multiplexes, which in turn explains Adlabs eagerness with the mobile ticketing proposition.