With more consumers shopping online from their smartphones, the average buyer has grown savvier with purchases, performing extensive research beforehand and always hunting for better deals. 

As a result, online bargain hunters frequently add various products to their shopping cart, only to abandon these shopping sessions.  If online retailers cannot recapture a potential customer's interest and draw the shopper back to that previous shopping session, sales are likely to go to a competitor, even if the price is no different.

wehkamp.nl, retailer based in the Netherlands, sells brand-name clothing along with home appliances, beauty products, furniture and computer equipment. 

The home shopping retailer receives more than a million unique visitors to its website, many of these visitors continuing on to other online retailers after browsing wehkamp.nl's wares.

As the holiday season begins, wehkamp.nl recognized the immense value that could be tapped by recapturing the interest and sales of these online browsers. 

wehkamp.nl is using IBM analytics technology to track a consumer's browsing and purchasing history to create a unique customer experience with display ads, personalized emails and on-site product recommendations, capturing the interest and dollars of online shoppers.