KitKat's squirrel-ad production agency forms alliance with LA studio Radium
30 Aug 2010
Bangalore-based content company, Gobsmack, which was the production house for Nestle's recently released animated KitKat commercial, has signed Los Angeles based creative studio, Radium for exclusive representation for the Indian market.
Gobsmack! had collaborated with Radium and it's parent company Reel FX for the post production work for the KitKat commercial, which gave way to the association.
''Our aim is to straddle two of the biggest commercial production markets in the world and provide, advertising agencies, marketers and even other productions companies the opportunity to work with some of the world's best talents, in film production, FX, animation, motion graphics, editing, music composition, photography and a litany of other post production services in the United States,'' Shyam Madiraju, director, Gobsmack said.
The KitKat commercial has garnered huge response with close to 500K hits on YouTube, after it was released two weeks back.
Gobsmack has created special films for Ritz Carlton and worked in collaboration with W+K India for Chevy Cruze.
Gobsmack is a brand-centric live action, design, animation, and web content production company founded in 2009. It has offices in Bangalore, Los Angeles and New York