The Partners named Britain’s most creative company
14 Nov 2009
The Partners has been named the most creative company in Britain by Design Week, beating global innovators including Apple and Virgin Atlantic to the top spot. One of the packaging designs by The Partners was to design the packaging for a range of Indian inspired sausages called Mr Singh's Bangras. The Partners made an elaborate, henna-like tattoos on the skins to innovate.
The Design Week Creativity Survey 2009 measures the overall performance of consultancies and in-house design teams in prominent industry awards throughout 2009, including the Cannes Design Lions, D&AD and red dot Design Awards.
Jim Prior, CEO of The Partners, said, ''We are passionate advocates for the use of creativity in strategic thinking and working with our clients to develop wholly original solutions to business problems. Throughout 2009 we have continued to innovate and diversify our work, and are thrilled to be recognised as this year's creative leader.''
The results overwhelmingly show that The Partners, which has topped Design Week's 'All Awards' chart for 11 years in its 20 year history, has experienced no recess in creative excellence through 2009.
Prior continues, ''Creativity is not an option, it should be a fundamental part of every business particularly in this economic climate. A recessionary or post recessionary world demands new thinking, new approaches and innovation and simply not more of the same''.
Some of The Partners award winning campaigns include:
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