AAAI to revamp itself

29 Jun 2009

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The six decade-old Advertising Agencies Association of India (AAAI) has decided to go ahead with several changes in its old rules and regulations.

AAAI will now be able to admit all categories of agencies as full-fledged independent members.

Madhukar Kamath, president, AAAI said that as the apex industry body, the AAAI will now not just be truly representative but will also emerge as a stronger association fully equipped to serve its member agencies better.

The general body of the association has also decided on the new set up of the executive committee, which will now comprise of 21 members, as compared to 18 earlier.

The governing body will have eight representatives of full service agencies, four of creative agencies, four of media agencies and three from various regions, including one each from the North, South and East.

The president and the immediate past president will be a part of the executive committee.

With the above changes, the AAAI will no more be an exclusive body of full service agencies but will become the flag bearer of the entire advertising industry.

AAAI was set up in 1945, and is the apex body for all advertising and communication agencies in India. It caters to the branding and communication needs of virtually all major advertisers in the country and accounts for nearly 90 per cent of the advertising and media spends in India.

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