HM
Mitsubishi is putting more wheels on the Indian roads,
across categories. Mohini Bhatnagar reports.
New
Delhi: Mitsubishi Motors of Japan, in partnership
with Hindustan Motors, is planning to launch a number
of models in India over the next few months.
The
models likely to hit Indian roads are the C++ segment
Lancer Cedia, the sports utility vehicle (SUV) Montero,
the mini SUV, Mitsubishi Outlander, and the crossover
vehicle the Mitsubishi Grandis.
According
to the company the models will initially be brought
in as completely built units (CBUs) while the Cedia
might be assembled at the company''s plant in Chennai.
At
present HM Mitsubishi offers only two cars in India
the ''C'' segment Lancer, a sedan, and the high-end
Pajero, a sports utility vehicle. The Lancer, once a
high-selling model has been facing intense competition.
This is despite the company making efforts to introduce
new attractive variants such as the manomatic variant
introduced last year.
While
all the new vehicles are limited volume, high-end products,
the company expects them to compete more effectively
in the competitive Indian market.
Lancer
Cedia
The
Cedia is likely to brought in a completely knocked down
(CKD) format into the market in the next four months
while the Montero will be introduced in the first quarter
of 2006.
The
C++ segment Lancer Cedia will be positioned against
the Toyota Corolla, Hyundai Elantra and Skoda Auto and
is likely to be priced in the Rs9 lakh to Rs11-lakhrange.
Equipped with a 2000cc inline-four engine that features
a busy, four-valves per cylinder, the Cedia can develop
125bhp at 5500 revs and 17.64 kgm of torque at 4250
rpm. It also comes with an ABS brake system and will
be equipped with airbags for the driver and front passenger.
The
most interesting part about the Cedia is that it is
likely to feature interiors from the Evo Lancer and
would have a premium beige tone with fake wood strewn
in. This new model is around 10cm longer than the existing
Lancer variant selling in the Indian market. The only
negative is said to be the Cedia''s cramped booth.
Montero
The
Mitsubishi Montero is built along the lines of the traditionally
rugged and heavy sports utility vehicles. Likely to
be in the same segment as the Toyota Landcruiser and
the Pajero the Montero comes equipped with a 3.8-liter
V6 engine that generates 215hp and 248lb-ft of torque
in the US. The Montero combines safety features such
as antilock brakes with electronic brake-force distribution
(EBD) and a stability control system. The company offers
side airbags for the front occupants.
Outlander
While
mini SUVs like Toyota''s RAV4, Honda''s CR-V and GM''s
Forester were becoming a rage the world over, Mitsubishi
was the last to come up with its mini SUV, the sporty
Outlander.
The
Outlander has been developed as the "next generation
SUV which combines a flexible utility with the sporty
style." Outlander main features like a new 2.4-liter
engine with aluminum cylinder block; new platform with
high crash safety and a new body and chassis that have
technologies grown by the Lancer Evolution models.
The
Outlander has a distinctive styling with a bold snout
and clear-lens taillights. Just a tad longer and wider
than the Forester the Outlander stands at the same height
as the latter. Equipped with a four-cylinder engine
for less weight and better fuel economy, it gives buyers
a choice of front-or all-wheel-drive versions.
The Mitsubishi Outlander comes with a 2.4-liter, four-cylinder
engine that generates 160 horsepower and 162 pound-feet
of torque. Its four-speed automatic transmission with
Sportronic allows manual gear changes by moving the
shift lever into a separate gate. Outlanders can be
had with either front-wheel drive or all-wheel drive.
Grandis
Known
as a multi purpose vehicle (MPV) in global markets,
the Grandis in India would be more akin to the Ford
Fusion.
Grandis
is actually an upgraded version of the Mitsubishi Space
Wagon. It is superior to the latter in all aspects like
build quality, styling, refinement and use of interior
space. The Grandis is equipped with a 2.4-litre petrol
engine as well as 2.4-litre direct rail transmission
diesel engine. Its gear lever is mounted on the dashboard
which makes it easy to use.
Grandis
is generally used for long distance trips with its refined
cabin and quiet engine make it well suited to long distance
driving. It is also roomy and spacious with three seating
rows.
Safety
features include ABS anti-lock brakes with electronic
brake-force distribution (EBD), climate control, height
adjustable driver''s seat with arm rest and a 17-inch
alloy wheels and trip computer.
Mitsubishi
is the only Japanese automotive company that is unprofitable.
In India the Mitsubishi Lancer made a good beginning
in the ''90s but its progress stalled in the 21st
century, as the Indian market
became more competitive. The introduction of the manomatic
version last year did little to increase sales of the
model. How the new models perform only time can tell.
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