Audi starts production of A3 sedan at Aurangabad
21 Jul 2014
Audi India, a subsidiary of German luxury car manufacturer Audi, has commenced production of A3 Sedan, which will be launched in India, at its Aurangabad plant. The A3 will be the sixth model to be produced in India.
''The local production of the A3 Sedan in India is in continuation of our growth strategy and consistent focus on the Indian market,'' said Hubert Waltl, Audi board member for production. ''The market potential coupled with the world-class infrastructure in the plant, efficient working processes, qualified workforce and a well-developed logistics environment were the factors that motivated us to expand the product portfolio at the Aurangabad plant,''Waltl added.
Audi already produces A6 and A4 (sedans), Q3, Q5 and Q7 (SUVs) at the plant. The A3 will be produced at the group plant Škoda Auto India Pvt Ltd (SAIPL) in Aurangabad, in a specially designated hall. The hall, where the company produces Q3 and Q7, has a floor area of 20,000 square meters (215,278 square feet).
''India is a very promising market for Audi. With the upcoming launch of the the next big Audi – the A3 Sedan, we will be creating a new segment, that of the compact luxury sedan, in India. The Audi A3 sedan will attract an entirely new customer segment into the Audi family.
We will start the local production of the A3 Sedan right from the launch phase as we are convinced that this model is the right product for the Indian market at the right time. We are confident that the A3 Sedan will set new benchmarks and will further consolidate our leading position in the luxury automobile market in India,'' Joe King, head of Audi India, said.
Audi India had become the first luxury-car brand to sell more than 10,000 units in India in both the calendar year as well as the financial year 2013- 2014.
