WSJ agreement purely for content sharing: Shobhna Bhartia

Shobhna Bhartia, vice chairperson and editorial director, HT Media, throws some light on the group's proposed new business paper in association with The Wall Street Journal. CNBC-TV18 shares with domain-b its exclusive interview with Bhartia.

HT Media has entered into a content partnership with the The Wall Street Journal (The WSJ) through which it will publish WSJ branded news in its new business paper.

Shobhna Bhartia, vice chairperson and editorial director, HT Media, says that this is purely a content sharing agreement with WSJ. She adds that HT media is likely to launch a business paper by the year-end.

The new business paper will have a Delhi, Mumbai edition initially. CNBC-TV18 shares with domain-b its exclusive interview with Bhartia:

Will the new paper will carry The Wall Street Journal masthead, or is it just going to be branded pages?
This is a decision, which still hasn't been arrived at. But under the agreement that option would remain with us. We will explore the option and take a decision a little closer to the launch.