Sameer A Nerurkar, the managing director of Samira Constructions,
is today the largest and reputed land developer in Alibag,
a town in Maharashtras Raigad district.
Constructions was initiated in 1995 and the business emphasis
is on developing Alibag offering expansive
residential land, abundant in water reserves, in pollution-free
zones. He is in charge of handling strategic planning,
marketing and business development.
of the most successful projects in the market are:
Palms. At Nagaon, it lies within a palm grove and
is about an eight-minute walk from the Nagaon Beach
a complete horticulture project.
Complex. This 70-acre verdant land is situated along
the Alibag-Roha state road, which is approximately six
kilometres from Alibag city.
the planning stage is the third venture, Samira Woods,
located on the Alibag-Roha state road. This property has
an area of about 50 acres and overlooks a hamlet and the
sea it ecologically synergises the rustic flavour
of the village and the benefits of Alibags infrastructure.
nirvana and utopia off Alibag is this 35-year-olds
business focus. Excerpts from an interview:
Mumbai seems overcrowded and there is a penchant among
people to move away to less crowded places, or rather
look for their own space. What does Alibag have to offer?
begin with, Alibag, known for its swaying palms, quaint
little villages, virgin beaches and rejuvenating fresh
air, is just the right place for a weekend getaway for
all the busy and stressed Mumbaiites. It is at the moment
accessible within a distance of 110 kms, approximately
two-and-a-half hours by road from Mumbai and an hours
journey by the catamaran.
With the proposed road link projects, namely the Sewri-Uran
link and the Uran-Rewas link, Alibag would be accessible
by road within an hours time. By the year 2010,
Alibag is likely to become a part of Mumbai.
is also known for its scenic beaches, forts and landscapes,
making it one of the favourite weekend getaways for many
Mumbaiites. Being a Maharashtra Tourism Development Corporation-certified
tourist zone makes the land in Alibag extremely valuable.
Besides, it is also a fully developed township with all
the modern amenities.
did the idea of Samira evolve, and how did you get the
necessary approvals for it?
The idea of venturing into Alibag came after a detailed
study of the area, like what it had to offer and its proximity
to Mumbai. Approvals are not a big hurdle if you know
the rules and have decided that you would abide by them.
One also needs to be sensitive to the laws of nature and
not indulge in any development that would alter the ecological
balance in the area of development.
tradition part of the consideration in determining the
Yes, tradition has to be respected and the locals need
to be taken into confidence whenever a new initiative
is taken. Nobody is against progress.
went into the planning of Samira as a project
legally and otherwise?
Mainly, a thorough land check and due diligence of the
property. We also consider the aesthetic appeal of the
place before finalising it.
is the project legally enforced? Do the authorities just
look at the blueprints, or do they also make some kind
of direct measurement?
The authorities do a thorough check before they approve
a project surveys, title clearance... It is a time-consuming
and long process. They need to be convinced about the
company handling the project.
you have any architects involved in the project? On what
basis do you select them?
Yes, we do have architects empanelled with us and also
those who work for us full-time. It is rather important
for all those who work with us to share the same vision
and dream of Alibag. The rest is about detailed working
on projects that is their job. After all we are
are Samiras objectives and how is the development
different from other developers or agents in the area
more so, in comparison to other developers
The idea is not to compete with other developers in the
area, but to give the customer a unique offering that
is value for money as well as within easy reach.
do you think peoples views are on investing in Alibag?
What is it they look for in the place? How competitive
is the marketing of these ventures?
in Mumbai and in the nearby places are in need of a break
from the monotonous work-environment. There is a need
for them to move out of the hustle and bustle and beat
the stress, preferably with family, as often as they can.
The chosen place needs to be a nice one, with good security,
a clean environment and within easy reach from Mumbai.
Our projects offer all of the above, and more.
does the future hold for you?
scope of such weekend getaways and country homes is tremendous.
Like I said, at Samira Constructions, we are selling dreams.
So one needs to offer a good value-proposition to the