Time Warner has promoted Mark D'Arcy to president and chief creative officer, Time Warner global media group.

D'Arcy 's mandate is to focus Time Warner's premier assets strategically to expand advertising revenue across all of the company's businesses.

The global media group creates idea-driven programmes for advertising and marketing partners by leveraging Time Warner's content, media platforms, consumer relationships and marketing infrastructure worldwide. The global media group contributes to the growth of advertising, media and distribution revenue across the Time Warner portfolio.

Since joining the Time Warner global media group in 2004, D'Arcy has created and implemented numerous award-winning campaigns. Most recently, he worked on the development of Jeep's partnership with Warner Bros.' film 'Terminator Salvation,' the Johnson & Johnson 'OneTouch Diabetes Handprint' initiative and Bank of America's 'Money and Main Street' editorial sponsorship with CNN and several Time Inc. magazines.

Additionally, the group has ongoing relationships with a wide variety of leading strategic advertising partners, including Unilever, American Express, Anheuser-Busch InBev and Home Depot, among others.

D'Arcy was the global media group's senior VP and chief creative officer.

Before joining Time Warner, he spent 15 years as a creative director in both New York and his hometown of Auckland, New Zealand. He most recently served as a Creative Director at Young and Rubicam New York.

D'Arcy is a member of the International Academy of Digital Arts and Sciences and serves on the Ad Council's creative review committee. He's also a member of the Board of Trustees for the Museum of the City of New York and the Independent Filmmaker Project.

Recently, D'Arcy is also on the media jury at the Cannes Lions International Advertising Festival due later thios month.

D'Arcy succeeds John Partilla who is leaving for another senior post.