Mumbai: K R Kim, managing director, LG Electronics India, has been awarded the Super Achievers Award by Cetma. The award has been given for the extraordinary success LG Electronics has achieved in a short span of six years.

LG has been central to the maturing of the Indian electronics and durable market and is today the most preferred brand name in the industry. The company''s phenomenal success story is a result of various factors. The key among them are: focus on technology, aggressive sales and marketing, providing value for money to the consumers and a slew of product launches from time to time.

Kim has an experience of over 30 years with LG and has proven to become as an effective leader with the high levels of integrity and honesty. His decision to trust the Indian managers and to give them full empowerment at the time of inception has been an instrumental role in the rapid success of LG. His philosophy of innovation, openness and partnership has also been prime factors in taking the brand to such a pedestal. This is what his task was when he was appointed as the MD of the Indian operations when it started in 1997.

Kim started out with a vision of becoming the No 1 consumer electronics and home appliance brand in India by creating the best value for customers based on marketing and product leadership. He had the ability to diagnose current trends in the market, products, people, internal processes which has made LG the youngest yet the fastest growing consumer durable company in the country today with one finger on the pulse of the consumer. The company is also in the phase of setting up its second manufacturing plant in Maharashtra, thus strengthening its commitment to the Indian market and consumers.

Kim has been able to earn a reputation for superior quality, high product performance, revolutionary technology and warm service for the company. Having entered the Indian market with a rich global exposure, he has managed to synergise with the brilliant Indian minds to evolve LG into a global company with a local culture.