K R Kim, managing director, LG Electronics India, has
been awarded the Super Achievers Award by Cetma. The
award has been given for the extraordinary success LG
Electronics has achieved in a short span of six years.
has been central to the maturing of the Indian electronics
and durable market and is today the most preferred brand
name in the industry. The company''s phenomenal success
story is a result of various factors. The key among
them are: focus on technology, aggressive sales and
marketing, providing value for money to the consumers
and a slew of product launches from time to time.
has an experience of over 30 years with LG and has proven
to become as an effective leader with the high levels
of integrity and honesty. His decision to trust the
Indian managers and to give them full empowerment at
the time of inception has been an instrumental role
in the rapid success of LG. His philosophy of innovation,
openness and partnership has also been prime factors
in taking the brand to such a pedestal. This is what
his task was when he was appointed as the MD of the
Indian operations when it started in 1997.
started out with a vision of becoming the No 1 consumer
electronics and home appliance brand in India by creating
the best value for customers based on marketing and
product leadership. He had the ability to diagnose current
trends in the market, products, people, internal processes
which has made LG the youngest yet the fastest growing
consumer durable company in the country today with one
finger on the pulse of the consumer. The company is
also in the phase of setting up its second manufacturing
plant in Maharashtra, thus strengthening its commitment
to the Indian market and consumers.
has been able to earn a reputation for superior quality,
high product performance, revolutionary technology and
warm service for the company. Having entered the Indian
market with a rich global exposure, he has managed to
synergise with the brilliant Indian minds to evolve
LG into a global company with a local culture.