The fourth-largest wine and spirits company globally, Beam Global Spirits & Wine has announced that its leading Scotch whiskey brand Teacher's would be the the long term presenting sponsor for Superbrands Tribute Nite hosted by Superbrands India, an independent arbiter on branding.
"Teacher's is synonymous with recognition of achievement and honouring excellence. ," aid Harish Moolchandani, CEO and managing director of Beam Global Spirits & Wine for India and the sub continent. "We are proud that our flagship brand Teacher's is associated with the India edition of Superbrands. This provides us another opportunity to recognize and honour brands that not only enjoy a consumer mindshare but are strong and profitable businesses. Teacher's has always endeavoured to salute the spirit of achievement and thus this partnership is a representation of the very essence of the brand."
Anmol Dar, managing director of Superbrands India Pvt. Ltd, said, "It's not just marriages, but alliances, too, it seems are made in heaven!"
Worldwide, Superbrands has been be recognised as an independent arbiter on branding, having established itself as a benchmark of brand management. The India edition of Superbrands was launched in 2002.
The Teacher's Superbrands Tribute Nite would be held alternatively at Mumbai and Delhi, with one year focusing on Business Superbrands and the second on Consumer Superbrands. This year, it would be held at Delhi, and would be marked by the unveiling of a Superbrands book, which is a compilation of successful case studies.
Navroze Dhondy, CEO, Creatigies Communications, marketing partners of the Superbrands Tribute Nite said Teacher's response to the opportunity shared by his company was spontaneous, being in the forefront of acknowledging achievers. He said with Superbrands honouring top-notch corporates, it was a logical and happy extension of Teacher's brand promise and commitment.
As a brand, Teacher's has established its leadership in the Indian market, and has set a benchmark having initiated the Teacher's Achievement Awards that salute and honour achievers.
This year the eighth Teacher's Achievement Awards in the country, and have been scheduled for 8th November, 2008.
Other brands of Beam Global Spirits & Wine, Inc include Jim Beam Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Maker's Mark Bourbon, Laphroaig Scotch Whisky, Larios Gin, Whisky DYC, DeKuyper Cordials and Liqueurs, Knob Creek Bourbon and Starbucks Liqueurs.
Beam Global Spirits & Wine is part of Fortune Brands, Inc., which is a leading consumer brands company with annual sales exceeding $8 billion.