What is the common strand that runs between giant industrial
groups like TVS, Tatas, Birlas and the humbler Ramesh
Gents' Hair Stylist on the upmarket Nungambakkam High
Road in Chennai?
coveted ISO quality certification, of course. The saloon
is the first such personal care establishment in Asia
to be awarded this prestigious quality certification in
this service category. The saloon was certified by the
Mumbai-based ISO auditors, International Certification
ISO consultant, Ayyan Thiruvalluvar, CEO, IQ International
Consultancy Services "It took us three months to
map and systematise the entire process involved in running
G Ramesh, who entered the hair-care profession at the
age of 12, clearly articulates the reason of becoming
ISO certified, "We want to go global and set up our
business overseas and also meet competitive threats at
home." While the personal products company, CavinKare
notched a milestone when it started its unisex saloon
in this southern metro, the Chennai hair-stylist has finalised
plans to start operations in Malaysia with a local partner.
addition, Ramesh plans to strengthen his branding in India
by establishing a presence in other Indian metros and
covert his sole proprietorship into a private limited
company. Though planning to corporatise, Ramesh emphatically
rules out the franchising route to prevent his standards
from being diluted.
"Prior to the certification, we didn't fix prior
appointments. Service was on a first come, first served
basis," says Ramesh and adds, "with the ISO
certification, the saloon has systematised all its operations.
Every time a customer comes to the saloon, a job card
is prepared listing details like personal preferences
and allergies to products." Records of visits are
maintained and reminders about the next appointment are
sent to customers.
saloon uses disposable equipment, sterilised grooming
kits, neck capes, imported disposable shaving kits and
offers shower facilities. A health club with sauna, jacuzzi,
ayurvedic massage and a gym are on the cards.
has an envious roster of clients which includes well-known
cine and television stars, industrialists, bureaucrats,
from the state
and central governments and an assortment of MPs and MLAs,
who cut across party affiliations to have their tonsorial
done by him.