Mumbai: Global banking and financial giant Citi has launched its new global, corporate brand identity advertising campaign based on the theme "Let''s Get it Done."

The campaign made its debut in broadcast, print and online media around the world during the weekend. The campaign also makes good use of Citi''s symbolic red arc, a statement from Citi said.

The underlying theme of the campaign is Citi''s outstanding portfolio of financial products and services drives its clients towards financial success, the statement added.

The advertising has been customised to appeal to different markets and cultures in a variety of languages.