India Inc high on customers, quality, innovation, low on environment: ECCO
07 October 2006
More and more companies around the world have adopted formal statements of corporate values and managements routinely identify values as a top issue on their companies' agenda.
To explore these trends, ECCO International has executed a major study on corporate values. The 2006 ECCO International Corporate Values study surveyed 3,236 companies in 12 countries viz. Finland, France, Germany, Hungary, India, Italy, Netherlands, Norway, Poland, Spain, the UK and the US.
The survey helped identify 10 leading corporate values internationally as well as in each of the 12 countries. Dr Niren Suchanti, CEO of Pressman PR, the ECCO member in India, which played an important role in structuring and carrying out this study, says, "The benefits of corporate values transcend legal and regulatory compliance. The responses of companies clearly show that values are deemed most critical in two strategic areas: reputation and relationships. Strong brand equity and the overall standing of a company correlate highly with a commitment to corporate values."
The top 10 Corporate Values in India as well as internationally are given below:
| India Corporate Values Index 2006 |
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