Cambridge: Forrester Research, Inc. has announced its acquisition of JupiterResearch LLC, and its parent company, JUPR Holdings, Inc., from MCG Capital Corporation for $23 million in cash plus assumed liabilities.

The deal is subject to post-closing adjustments, and forms a strategic purchase that complements Forrester's syndicated business model, according to a statement by the company.

Forrester Research, Inc. is an independent research company that provides advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, consumer insight, consulting, events, and peer-to-peer executive programmes.

JupiterResearch has 83 employees and posted 2007 revenues of approximately $14 million.

Forrester, with 2007 revenues of $212 million, will now have over 1,000 employees. JupiterResearch joins Forrester's Marketing and Strategy Client Group, which contributed $46.4 million to Forrester's total revenue in 2007.

''Uniting JupiterResearch and Forrester brings together the two leading research brands used by Marketing and Strategy executives,'' said George F Colony, Forrester's chairman of the board and chief executive officer.

''JupiterResearch enhances our existing role-based strategy and offerings to bring unprecedented value to Forrester's Marketing & Strategy clients. We welcome JupiterResearch employees and clients to Forrester.''

Forrester serves marketing and strategy, IT, and technology industry leaders across 19 professional roles, and the company says that the addition of JupiterResearch will fortify Forrester's existing data-driven insight, forward-looking research and analysis, objective advice, and best practices for marketing and strategy professionals globally.

Professionals served by Forrester include CMOs, consumer market researchers, consumer product strategists, customer experience experts, direct marketers, interactive marketers, and eBusiness and channel specialists at major companies.

Like Forrester, JupiterResearch provides business professionals with syndicated research, analysis, and advice backed by proprietary data. JupiterResearch has a substantive and growing library of syndicated research and strong consumer data and excels at market forecasting.

''Acquiring JupiterResearch is a significant step in our growth strategy for the Marketing & Strategy segment of Forrester's business,'' said Dennis van Lingen, managing director of Forrester's Marketing & Strategy Client Group.

''JupiterResearch's established offering, well-respected research team, and strong sales organization complement Forrester's and solidify our long-standing leadership position as advisors to Marketing & Strategy professionals worldwide.''

''We are very excited to be joining the Forrester brand, culture, and community,'' said David Schatsky, president, JupiterResearch. ''For a quarter of a century, Forrester has been a trusted advisor to many of the top businesses and organizations in the world, and we are honoured to bring the best of JupiterResearch to the Forrester name.''