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The
Federal Communications Commission (FCC) approved on January
11, the $105 billion (at current market prices) purchase
of Time Warner by America Online, thus bringing the world's
largest media and entertainment company and the biggest
internet services provider under the same roof.
Earlier, in
September 2000, European competition authorities had approved
the merger. In the process, this has created the worlds
first and biggest Internet-powered media and communications
company, even beating the recently combined forces of
.
The FCC approval came
after a prolonged review that took into consideration
the views of a variety of groups, which included Walt
Disney, Microsoft, consumer activists and rival internet
service providers, who made representations against the
merger.
In order to
maintain competition and protect consumer interests, the
FCC imposed some conditions. One of the conditions requires
AOL to open its highly popular instant messaging system
as it deploys its internet service over Time Warner's
high-speed cable network, an issue that took most of the
time at the FCC hearings. According
to Jupiter Research, almost half of all Internet users
use instant messaging services.
Instant messaging
is a quick and chatty form of email used by millions of
teenagers. AOL has more than 22 million users of its instant
messaging service, while rivals like Microsoft and Yahoo
each have about 11 million users for a similar service
they provide. Increasingly, instant messaging is going
beyond just messages and is being used to transmit non-text
messages, such as video conference images, video and music.
The FCC was
forced to determine whether AOL's dominance of instant
messaging posed a threat to competition on the internet,
as its rivals made it out to be. Presently, users of rival
instant messaging systems cannot gain any access to the
AOL system. The FCC decided AOL must open its system as
it develops 'advanced' instant messaging services. The
FCC ruling fell short of the representations made by rivals
who wanted the AOL messaging system opened up right away.
The FCC has
further stated that Time Warner should not discriminate
against AOL's rivals seeking to offer internet service
over its high-speed lines. Analysts were very upbeat when
the merger was announced last year at the height of the
internet bubble. However, with the stock markets
fervour over the internet fading and the economic slowdown
casting a shadow on the advertising market, several concerns
are being raised as the merged entity comes into existence.
However, Mr
Levin insisted the rationale behind the deal has not been
affected by shifting stock market fortunes. With
the fall in AOL share prices by over 35 per cent since
the merger was announced, the value of its all-stock purchase
of Time Warner has come down to around $105 billion from
$160 billion at the time of the announcement. The
deal makes immense sense to Time Warner.
Although Time
Warner's brands -- including Time, CNN, Warner Bros, and
Looney Tunes -- are household names and cultural icons,
the company's record in trying to build a significant
online presence has been very patchy. Its Pathfinder
portal, which tried to combine several magazine brands
under one umbrella, failed. Further, its attempts to build
communities around its entertainment properties also came
undone.
Mr Case, chairman
and chief executive of AOL, will become chairman of the
board of the new company, while Mr Levin will become AOL
Time Warner's chief executive. Time Warner president Richard
Parsons and AOL president and chief operating officer
Robert Pittman will be co-chief operating officers of
the merged entity.
Shares of the
company, now known as AOL Time Warner, began trading on
the New York Stock Exchange, and the company's new management
team submitted its budget to the board.
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