Lessons In Excellence : Power Of Impossible Thinking

07 April 2007

Yoram Wind: Right. And not only that, a place where you will never invest in. Now take another model. When I say emerging markets — all the publicity about China and India and all other emerging markets, people love to invest in emerging markets because the connotation is opportunities. Now what if we change the inner city? And we didn't call it the inner city anymore and we call it the domestic emerging markets? A term coined by Michael Porter and the Wilkins institute. Well, this simple change in term — from inner city to emerging domestic markets gives us a totally different frame of reference.

Anuradha Sengupta: And an opportunity and a vista opens out!

Yoram Wind: Opportunity!

Anuradha Sengupta: Ranjan, domestic emerging markets — would Indian businesses be guilty of not noticing these emerging domestic markets?

Ranjan Kapoor: A clear example sitting in front of us is Dharavi. We disdainfully call Dharavi "Asia's largest slum". But it is a big contributor to the city's economy. I think probably India's largest exports of leather go out of Dharavi.

Anuradha Sengupta: And the unorganised services powering the city.