Indians more adept at using 'risk' to increase competitive advantage: Survey

The Indian economy has overtaken developed markets in capitalising on the benefits of risk management.

According to a new study from BT Global Services, Threatening Skies: Risk in the Global Economy, 90 per cent of Indian enterprises see risk management as a means of increasing competitive advantage in comparison to just 44 per cent of developed economies, and 85 per cent also think that risk encourages innovation and creativity compared to 43 per cent in developed economies.

India is also significantly more likely to be investing heavily in risk management strategies and systems than their counterparts in the US and Europe (54 per cent of developing economies to 36 per cent of developed).

India has acted on this by being more likely to have a board-level corporate security officer (CSO) or corporate risk officer (CRO), more likely to view this as a valued investment and twice as likely to have a risk management strategy for global risks. The results suggest that developing countries, contrary to accepted wisdom, are increasingly looking to become the prime movers in establishing international collaboration initiatives.

BT commissioned Datamonitor to undertake the study of 2,000 senior executives in the US, UK, France, Germany, Spain, Sweden, Brazil, China, India and South Africa. The vast majority of businesses in India (96 per cent) see international collaboration, either intra- or inter-company, as being vital to the success of their business in the future. However, a large proportion of executives in India (85 per cent) also believe that organisations from developed markets remain suspicious of the assurances they offer about their risk management policies, particularly when it comes to ICT, which clearly bodes ill for successful collaboration.

''Developed markets have been wary of risks associated with aggressive economic growth," said Sudhir Narang, managing director, BT India. "Our evidence suggests that developing countries, fully committed to international collaboration, now boast risk management strategies that surpass even 'western' standards and can be trusted to support innovation and creativity.''