Mumbai: In line with its distinctive programming strategy, CNBC-TV18, India's only comprehensive business channel, has launched a business show drawing lessons from the competitive world of sports. Masterstrokes, a 10-episode half-hour special, draws learnings from sports for businesses, through in-depth interaction and discussions between India's best sport personalities and business leaders.
Renowned cricket commentator, Harsha Bhogle will anchor Masterstrokes, featuring stalwarts from the sports and business community. They will draw inspiration from each others successes and failures.
Sanjay Manjarekar, Rahul Dravid, Saurav Ganguly, Ravi Shastri will be the guest lineup from the sporting fraternity. The business community will be represented by Bharat Puri, Niall Booker, Adi Godrej, Uday Kotak, YC Deveshwar and Harsh Goenka .
Harsha Bhogle flagged off the show at an elaborate launch party at the Lush Lounge in Mumbai.
The first episode of Masterstrokes will be aired on CNBC-TV18 on Tuesday, August 24, 2004, at 8:30 pm with a repeat telecast of the episode on Sunday at 9:30 pm.
The show, conceived by Harsha's wife Anita Bhogle, will focus and discuss various topics like team building, leadership, managing change, success, handling failure, executing strategies and others that the star panellists would address based on their personal experiences.
Harsha Bhogle explained, "It was fascinating to see how business leaders, people in control of careers, of major financial conditions, thought about issues that I had seen in the world of sport... especially leadership and team building. We need more of such convergence in society because inherently the values that drive people are the same."
Haresh Chawla, CEO of CNBC-TV18 said, "Masterstrokes is part of CNBC-TV18's new line-up of dynamic and innovative business programmes, in line with the changing needs of the Indian business viewer. This path-breaking series is yet another example of how CNBC-TV18 continues to make business programming more alluring and compelling to viewers. It is an attempt to connect disparate business audiences by drawing relevant parallels between the competitive worlds of business and sports. Masterstrokes on CNBC-TV18, anchored by Harsha Bhogle, will delight viewers by bringing together rich insights from sporting legends and business leaders. The series promises to unravel the dimensions of success common to both sports and business - our viewers are bound to profit from this."
CNBC-TV18 is India's leading dedicated business channel. CNBC Asia Pacific holds a strategic equity stake in the Indian registered broadcaster - Television18. The channel itself is jointly branded as CNBC-TV18.